![]() However, could there be more to it? Are there more rules for being a Swiftie than simply liking her music? When can you call yourself a ‘Swiftie’? These kinds of questions are the ones we will try to answer in this article.ĭue to digital developments, the functioning of and communication within fandoms has changed. ![]() They show this by making social media accounts for her, creating YouTube videos, sending fan art etc. So, what makes them different from other social groups? Obviously, their love for Taylor. When you think of a fan of Taylor’s, you might imagine a young girl, who sings along to all the songs. Taylor’s fans call themselves Swifties, and their being a social group is the subject of this analysis. To be such an influencing icon she must have a pretty dedicated fandom, which she definitely does.įigure 1. Eleven years later, she is still a big part of the pop music scene, with her new single already breaking records, reaching nineteen million views in just one day. It didn’t take her very long to become a strong force in today’s pop culture. She was, an instant success, with her first album reaching 39.000 sales in just one week. The twenty-seven-year-old has already been around for quite some time, with her first album being released in 2006, when she was just sixteen. ![]() When you turn on the radio, there is a pretty big chance you will come across a song from Taylor Swift, one of today’s biggest recording artists. This article will provide an introduction to the Swifties and its functioning and will connect the group to important themes such as superdiversity and neoliberalism. The Swifties are the loyal fanbase behind her and they can be considered a social group. Taylor Swift has been known as an artist for a long time.
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